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How to buy shoes for the woman in your life
Top 10 tips for men - get it right this Christmas!

Fellas! You may think that it's a minefield to even consider buying a pair of shoes for your girlfriend or wife this Christmas. And, well, you'd be right. But follow our 10 golden rules below, and you won't put a foot wrong (geddit?!).
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1. Buy shoes she likes - not shoes YOU like
You may think that peep-toe shoeboots are the most hideous invention known to man - and if you know what peep-toe shoeboots are in the first place, well done.

But if your girly loves them, buy them. Because guess what? Your tastes count for nothing in this matter. Nada. Zilch. Noooothing. Sorry!
2. But first: find out WHAT she likes
Basic detective work will help on this front: if your girl's wardrobe is full of brightly coloured sky-high heels, she's hardly going to thank you for a pair of flat grey brogues.

So go for a brand, and/or style, that she clearly likes. Because, despite what you may think, if your lady has a pair of red heels that probably means she'd love another, *ever-so slightly different*, pair of red heels. No, really. Don't ask us how it works.
3. Size does matter
Get her size right; as every man knows, size matters. And shoe sizes, as you may have noticed, vary according to the size of one's feet. Cripes!

But here's the good news: It's easier than bra sizing. So once again, rifle through your woman's shoe collection to see which size comes out as the favourite or average, and shop for that.

(Note: When telling your woman to act her age not her shoe size, make sure you don't mean 39 or 40).
4. If in doubt, buy black, silver or gold
The holy trinity of shoe colours. They never really go out of fashion - although they can simultaneously be achingly IN fashion - and what's more: black, silver and gold shoes go with everything.

You'll get extra brownie points if you buy a matching bag, too. And double extra brownie points if the type of fabric matches, too. And triple extra brownie points if it's edible.
  5. Still in doubt? Go for versatile
If you're perplexed after rifling through your girl's wardrobe because she seems to like heels AND flats AND boots AND flipflops, fear not.

Also fear not if you're not sure you should be buying shoes in the first place. If you find yourself in either of these predicaments, buy your love something she can wear from desk-to-dancefloor (presumably via a bar first, unless her office above a club).

By which we mean, choose a versatile style: not frumpy, but also not ultra-glam. Think 'the Myleene Klass of the shoe world', if you will.
  6. Remember which celebrities she likes
If she likes a celeb, chances are she'll like that celeb's style.

So think about who she bores you to death talking about - Jennifer? Jordan? Posh? - then have a flick through her (or WH Smith's) collection of women's magazines to see what kind of shoes that celeb wear, and treat your lady to a similar pair.

Or the same pair, if you earn as much as Jennifer/Jordan/Posh.
  7. Go shopping together
Certain styles are so nuanced that they just HAVE to be chosen by the girl herself.

So, blatantly or discreetly, go shoe-browsing with her to find out exactly what she wants. Because, believe us: you don't want to get her a pair of UGG Bailey Buttons in chestnut when she's coveting a pair of UGG Classic Cardies in grey.

One slip-up and you could be heading straight Down Under. And we're afraid that's not a euphemism.
  8. Short? Buy her heels? Tall? Buy her heels
Average height? You get the idea. This is the one area in which the 'What does she like?' rule is slightly flexible.

Because all women love heels, even if they think they don't. If they say they don't, what they mean is: 'I've never worn them long enough but they look fantastic on other women and I wish I could wear them, too'.

So: make history. Be the man who got her in heels. And patiently walked at half-speed so she could keep up with you.
  9. Keep the receipt
The pantomime moment you DON'T want to be part of on Christmas Day is your wife/girlfriend trying desperately to squeeze her foot, ugly sister-style, into the elegant shoe you bought her.

Not that your wife/girlfriend is ugly, of course. Or your sister. *Coughs*.

Anyway: fairytale endings might not always happen, but you can still make sure you're a Prince Charming and return them using Shudoo's free returns service (did we mention delivery is free too?). Because the fact is...
  10. The thought DOESN'T count
What DOES count is extra thought. The right size. The right style. The right brand. The right receipt.

That thoughtfulness and attention to detail that women do so darn well, and which men generally lack. Which is exactly why we've created this Top 10 list!

So, chaps: this may be the only time in your life that you ever notice an ankle cuff, a T-bar or a kitten heel... But trust us: she'll love you for it. And that will make for a pretty happy Christmas, now, won't it?


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(and send it to your girlfriends!) >>
 

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